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PHS Delivers Public Affairs Success for Sig Sauer as Company Expands in NH

October 13, 2020
Prospect Hill Strategies (PHS) client Sig Sauer today announced its plans to expand its New Hampshire operations to the city of Rochester. The announcement comes months after the company tasked PHS with building the partnerships at the local and state levels, and craft the public and government relations plans needed to make this expansion in NH a reality. This is the second time in two years that PHS has guided the public and government affairs efforts of a global manufacturer seeking to expand in the state. Long-time PHS client BAE Systems continues work on its future Manchester campus, which will house roughly 800 new employees, after winning approval of local and state credits and incentives in 2018 due to the efforts of PHS.
Click on these links for coverage of the announcement on WMUR-TV, and in the NH Union Leader, and Foster's Daily Democrat.
The Firm connected senior Sig Sauer officials with the key officials within the city of Rochester and the NH Department of Business and Economic Affairs and the Business Finance Authority, and helped facilitate ongoing interactions between these partners in the expansion. PHS also laid out a detailed communications plan outlining when to contact local, state and federal government officials, community stakeholders, and the media, what to say, and who should be having these important conversations. This multi-layered, interwoven approach is aimed at gaining the local and state support needed to implement the credits and incentives crucial to the company deciding to expand in Rochester.
In the coming weeks, PHS will continue to direct stakeholder engagement as various approvals are sought at the local and state level. Because of the Firm's public and government affairs efforts, Sig Sauer will bring 300 jobs to Rochester, including 150 new jobs to the state.
On Friday, Oct. 2, 2020, Rochester city officials visited Sig Sauer's global headquarters at Pease International Tradeport in Newington, NH for a tour and meeting with company CEO Ron Cohen and other senior company leaders. Pictured are (L to R): Rochester Economic Development Commission Chairman Jonathan Shapleigh, Police Chief Paul Toussaint, Deputy City Manager & Finance Director Katie Ambrose, City Councilor Donna Bogan, City Councilor Don Hamann, Mayor Caroline McCarley, City Councilor Chris Rice, City Manager Blaine Cox, Rochester Economic Development Specialist Jenn March, and Rochester Economic Development Director Mike Scala

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